This report is about Brand Building & Brand Segmentation Strategies those have been used by Titan. Titan gets a huge market share of watch industry and now Titan becomes a much known name in the industry. Titan always strike for new ideas and new brands, so in order to achieve its organizational goals Titan adopts different Brand Building & Brand Segmentation Strategies to build more brands for the market.
This study report also illustrates the Laws of Branding and factors that should be considered for effective brand building equity. This study report will help the marketing students and personals’ as well, in an efficient means.



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