Final Thesis on Sales Channel in Airline Industry

<div dir="ltr" style="text-align: left;" trbidi="on"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"></span><br> <div class="separator" style="clear: both; text-align: center;"><a href="http://projectsera.blogspot.com/2011/03/final-thesis-on-sales-channel-in.html" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjDh_b18zfacn4IwHkFfgannPx71BnllznRYmuDLinf89uBnNLWqggUtJxE1kHhOoWPOehofodVYais5W8zuS6Diqa10vRzFqigeHE2CMaXiEkis31-qV84c3tjGHuuhUKWeLR57Iiwo74/s200/Airline-Industry.jpg" width="180"></a><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"></span></div><div><span class="Apple-style-span" style="font-family: Verdana, sans-serif;">This <b>final thesis report</b> covers the decision situation of a producer when confronted with the question whether to use Internet as a new sales channel or not. Three areas of consideration in that decision are: The relationship to the intermediaries, the added value in the traditional channel versus the <b>Internet channel, and financials.</b></span></div><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"> The study examined these issues in the airline industry. The traditional <b><a href="http://projectsera.blogspot.com/2010/01/project-on-marketing-strategy-of.html"><span class="Apple-style-span" style="color: #38761d;">sales channel</span></a></b> in the airline industry includes two intermediaries between the airline and end customer. The first is th<b>e GDS (Global Distribution System)</b>, there are four dominating actors in the world; <b>Worldspan, Amadeus, Sabre, and Galileo.</b></span><br> <div><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"></span><br> </div></div>

Final Thesis on Sales Channel in Airline Industry

This final thesis report covers the decision situation of a producer when confronted with the question whether to use Internet as a new sa...

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