Project Report on Kataria Automobiles Ltd.

<div dir="ltr" style="text-align: left;" trbidi="on"><div class="separator" style="clear: both; text-align: center;"><a href="http://projectsera.blogspot.com/2011/05/project-report-on-kataria-automobiles.html" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="109" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi1d5V4OowI70bdb_nK0Q8Xa5mkMvJvYsS3zz0IVKDSbboV2-DDf7q1fZcXgxnl7TZgOfdT9OQrMTv-GJHbfSW5F3TeAeA0mKt9LR6idt2KT69LqtQqDJhMSAjmYQu1kSkjhTR_W9ukJZg/s200/Kataria.JPG" width="200" /></a></div>This <a href="http://projectsera.blogspot.com/search/label/Projects">project report</a> on <b>Kataria Automobiles Ltd</b>. covers all the basic and important aspects regarding <b><a href="http://projectsera.blogspot.com/search/label/Marketing">Marketing</a>, Management and Finance</b> of <b>Kataria Automobiles Ltd</b>. <b>KATARIA</b> is a pioneer and leader in the <b>Marketing, Supply Chain and Warehouse Management in India</b>. It was the revolutionary approach adopted by <b>KATARIA</b> that helped launch many path-breaking initiatives in the logistics segment and many were the firsts for the Indian market. This project will tell you about company operations, marketing techniques, procedures and about achievements and future plans of the organizations.<br /> <br /> <div style="text-align: center;"><span class="Apple-style-span" style="font-family: Arial;"><span class="Apple-style-span" style="font-size: 12px;"><b><span class="Apple-style-span" style="font-family: 'Times New Roman'; font-size: small; font-weight: normal;"><b>Organizational Structure:</b></span></b></span></span></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhiCjvExzUL4-jBsF7T6WIqe1AjycPwr207sYJ8TSZyIoPboL30VcB1IkQ7CLW5eGcsKyhjooc-sYALh-_wYwYnsACmP_6Izv_sI0OGK-Kk9Ty0ULog9i51LvgMYrvEYP-xe_6zoeAQepg/s1600/Organogram.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="238" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhiCjvExzUL4-jBsF7T6WIqe1AjycPwr207sYJ8TSZyIoPboL30VcB1IkQ7CLW5eGcsKyhjooc-sYALh-_wYwYnsACmP_6Izv_sI0OGK-Kk9Ty0ULog9i51LvgMYrvEYP-xe_6zoeAQepg/s400/Organogram.JPG" width="400" /></a></div><div class="separator" style="clear: both; text-align: center;"><br /> </div><div class="separator" style="clear: both; text-align: center;"><b>Marketing Mix:</b></div><span class="Apple-style-span" style="font-family: Arial; font-size: 12px;"><b></b></span>There are the burning problems in front of marketing executive marketing research helps in gathering the useful information in this regard. Marketing research is very useful to the organization because based on facts, decision can be taken promptly.<br /> <div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgaFVcMDNuLpRic5nKUnreFq8PmEspbT-Ys8jt1nAAZ5mjW3TVqcKHZEYXgPh3xLQcdDrW-bIw13xYL7d2SOvFVbdsDFfUYkS_N73vLiaZx7y91aUPXewOm_HhUypH7THJSwBZPrMchZG0/s1600/Marketing+Mix.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="314" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgaFVcMDNuLpRic5nKUnreFq8PmEspbT-Ys8jt1nAAZ5mjW3TVqcKHZEYXgPh3xLQcdDrW-bIw13xYL7d2SOvFVbdsDFfUYkS_N73vLiaZx7y91aUPXewOm_HhUypH7THJSwBZPrMchZG0/s320/Marketing+Mix.JPG" width="320" /></a></div><br /> This project is being developed with the help of different other projects and by taking information from encyclopedia websites and from the website of <b><a href="http://www.kataria.co.in/">Kataria Automobiles Ltd</a>.</b><br /> <b><span class="Apple-style-span" style="color: #0b5394;">References: </span></b><br /> <b><span class="Apple-style-span" style="color: #0b5394;"></span></b><b>Name:</b> kotadiya chirag j.<br /> <b>Class:</b>  T.Y. B.B.A.<br /> <b>Academic year:</b> 2009-10<br /> <b>Roll No</b>: 26<br /> <b>Collage:</b> shree gyanyagna collage of science of management, Rajkot<br /> <br /> <b>Name:</b> SURYAVANSHI NILESH G.<br /> <b>Class:</b> MBA<br /> <b>College:</b> CENTRE FOR DISTANCE EDUCATION BHARATHIDASAN UNIVERSITY THIRUCHIRAPPALLI – 620023<br /> <b>Session:</b> 2009-2010<br /> <br /> To <b><span class="Apple-style-span" style="color: red;">Download</span></b> this complete project please click the download button and follows the instructions.<br /> <br /> <a href="http://www.megaupload.com/?d=N2OH8KG9"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgFJ-MfbIwv3SQOnIpf1L7RsI-5WeNcFvK4mmQMUradEmKJ5eH3DOoLeYMd2AL8yMCvABn-93ObtcA5wwZ6WB0UH9OBZqFeolQeiBEZuNYyvgVrh44JDnWDxLAu3fV7yO8yER8Pxr-ZrrY/s1600/Download+B+copy.jpg" /></a><a href="http://projectsera.blogspot.com/2009/10/business-plan.html"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjDMsW9RhpOy7uL-KLFIS7sF8TiSqn90-Te4Lje0geNi0Ed-nsKuUTyBp5dPKrObFam40HDJYPTvBQPVFeCbPo-NkVgFoX55JswKIrc6dhBbjcRhGjIOJZeHwmX3ESYpjHXHVLUnZ5xYHA/s1600/Report+Abuse+copy.jpg" /></a></div>

Project Report on Kataria Automobiles Ltd.

This project report on Kataria Automobiles Ltd . covers all the basic and important aspects regarding Marketing , Management and Finance o...

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Final Thesis on Sales Channel in Airline Industry

<div dir="ltr" style="text-align: left;" trbidi="on"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"></span><br> <div class="separator" style="clear: both; text-align: center;"><a href="http://projectsera.blogspot.com/2011/03/final-thesis-on-sales-channel-in.html" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjDh_b18zfacn4IwHkFfgannPx71BnllznRYmuDLinf89uBnNLWqggUtJxE1kHhOoWPOehofodVYais5W8zuS6Diqa10vRzFqigeHE2CMaXiEkis31-qV84c3tjGHuuhUKWeLR57Iiwo74/s200/Airline-Industry.jpg" width="180"></a><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"></span></div><div><span class="Apple-style-span" style="font-family: Verdana, sans-serif;">This <b>final thesis report</b> covers the decision situation of a producer when confronted with the question whether to use Internet as a new sales channel or not. Three areas of consideration in that decision are: The relationship to the intermediaries, the added value in the traditional channel versus the <b>Internet channel, and financials.</b></span></div><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"> The study examined these issues in the airline industry. The traditional <b><a href="http://projectsera.blogspot.com/2010/01/project-on-marketing-strategy-of.html"><span class="Apple-style-span" style="color: #38761d;">sales channel</span></a></b> in the airline industry includes two intermediaries between the airline and end customer. The first is th<b>e GDS (Global Distribution System)</b>, there are four dominating actors in the world; <b>Worldspan, Amadeus, Sabre, and Galileo.</b></span><br> <div><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"></span><br> </div></div>

Final Thesis on Sales Channel in Airline Industry

This final thesis report covers the decision situation of a producer when confronted with the question whether to use Internet as a new sa...

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How To Reduce New Product Launch Failure

<div dir="ltr" style="text-align: left;" trbidi="on"><div class="separator" style="clear: both; text-align: center;"><a href="http://projectsera.blogspot.com/2011/02/how-to-reduce-new-product-launch.html" imageanchor="1" style="clear: left; display: inline !important; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="193" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg7EDBTVv-q5qyi_gviTAo4M7fNtGVckSc7WS-KTgfW-xNgzQKirPrh3y5B5NSycEu3AUD_y72fd7__CKWHLG2jQq5M30-B_l_wYZS31dkoOstWzvgEBOT4nc9y0abclUZJ8B-oQXVTXlVS/s200/New+Product+launch.jpg" width="200"></a></div><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"></span><span class="Apple-style-span" style="font-family: Verdana, sans-serif;">The following <b><a href="http://projectsera.blogspot.com/2009/12/final-project-report-thesis-on-global.html">final thesis</a></b> defines the <b>effective process of launching a new product</b>. This project report exhibits the overall processes of launching a new product and also reports the points to reduce new product launch failure.</span><br> <div><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><br> </span></span></div><span class="Apple-style-span" style="font-family: Verdana, sans-serif;">Since 80 – 95 % of all new products fail1, depending on the definition of failure, we find it interesting to investigate how to minimize the risk of failure. Extensive research has been carried </span><span class="Apple-style-span" style="font-family: Verdana, sans-serif;">out, both on a corporate and an academic level, in purpose of reducing new-product failure rates.</span><br> <div><span class="Apple-style-span" style="font-family: Verdana, sans-serif;">Despite this fact the failure rates of new products in general have not decreased. However, companies such as <b>Procter & Gamble, IBM, and Hewlett Packard</b> have improved their new-product failure rates through disciplined marketing processes, and succeeded over and over again. The common element among these companies is according to Berggren that they have a formal “<b>stage-gate</b>” process for new product development.</span></div><div><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><br> </span></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhqFEaKlezHGTNFneRj4CL0l7sQ0vwwZoN84Nk1SmQNdfqdANrxfLIEWsgr1O-Xud3XUNqJjIOX7xmlcPS4pZ3dt0mEeDTo0PhNfwh0rjLk7EFou90YoNu3Jiq9u112dazijBmewFveoslT/s1600/Effective+Process+of+New+Product+Launch.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="224" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhqFEaKlezHGTNFneRj4CL0l7sQ0vwwZoN84Nk1SmQNdfqdANrxfLIEWsgr1O-Xud3XUNqJjIOX7xmlcPS4pZ3dt0mEeDTo0PhNfwh0rjLk7EFou90YoNu3Jiq9u112dazijBmewFveoslT/s320/Effective+Process+of+New+Product+Launch.JPG" width="320"></a></div><div class="separator" style="clear: both; text-align: left;"></div></div>

How To Reduce New Product Launch Failure

The following final thesis defines the effective process of launching a new product . This project report exhibits the overall processes of...

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Thesis on Viral Video Marketing

<div dir="ltr" style="text-align: left;" trbidi="on"><div class="separator" style="clear: both; text-align: center;"><a href="http://projectsera.blogspot.com/2011/01/thesis-on-viral-video-marketing.html" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="189" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiCei47uWCIr5JjbX6ng1n1rsT7YAgOcKAREj_yhNYLnNtHRrNxpElu_GDudLLTHNStcVTq6AH4NpZymQXEM0GGYOucNEvO-QzQKWlECxWF4swNCQGVoPxvk0HFXD8n1gt6bYH7yihB6Qdy/s200/video+Marketing.gif" width="200"></a></div><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"></span><br> <div><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;">The following master <b><a href="http://projectsera.blogspot.com/search/label/Projects">thesis</a></b> is all about <b>Video <a href="http://projectsera.blogspot.com/search/label/Marketing">Marketing</a></b>; the concept, the impression on overall marketing, the effectiveness and other important aspects have been clarified in this thesis. This study report is well written and effectively elucidate different marketing concepts which are internally intermingled and have firm execution on each others.</span></span></div><div><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><br> </span></span></div><span class="Apple-style-span" style="font-family: Verdana, sans-serif;">The technological paradigm shift has enabled new forms of communication. Consequently, this offers valuable possibilities for marketers in terms of reach, speed and cost-efficiency. Due to similarities with the spread of a virus, the phenomenon of self-replicating content on the web via social networks and word-of-mouth is commonly referred to as <b>viral marketing</b>. Even though this phenomenon is becoming more frequently used by companies to increase brand awareness and improve brand attitude, there is little academic research on the subject.</span><br> <div><span class="Apple-style-span" style="font-family: Verdana, sans-serif;">The objective of this study is to identify factors that affect consumer attitude and behaviour, following the exposure to a viral video, as well as studying how these features interact. In contradiction to previous research on adjacent areas of study, the result indicates that contextual factors do not influence neither the attitude towards the message nor the intention to share it with others. Instead, content has proven to be the single most important feature to improve attitudes and consequently viral circulation. Conclusively, a communication effects model for <b>viral video marketing</b> is presented, illustrating the flows of <b>consumer attitude and behaviour</b> in a digital context.</span><br> <br> <br> </div></div>

Thesis on Viral Video Marketing

The following master thesis is all about Video Marketing ; the concept, the impression on overall marketing, the effectiveness and other i...

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Brand Management At A Glance | Management Project

<div dir="ltr" style="text-align: left;" trbidi="on"><div class="separator" style="clear: both; text-align: center;"><a href="http://projectsera.blogspot.com/2011/01/brand-management-at-glance-management.html" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhRVu2_k3z3ZdaP_17GzdFV486OXxemKJjkldP-VbAqJ5Fk3u6KPscHvI9sdRQiTgkZTStc6WaAy1n6nX2Mvr0sKmc_y4Z8hqpHT313VJR_7XrK4kL4289OH_D4vfy6XfTkZAXuhNCE0jk/s200/Brand_Management_Courses_In_India%252C_Brand_Management_Colleges%252C_Careers%252C_Jobs%252C_Salary_In_India_brandmanagement.jpg" width="200"></a></div><span class="Apple-style-span" style="font-family: Verdana, sans-serif;">This is a fantastic writing on <b>Brand Management</b>. The p<a href="http://projectsera.blogspot.com/search/label/Projects">roject/thesis</a> is a well formed and organized to understand <a href="http://projectsera.blogspot.com/2009/10/branding-concepts-and-analysis.html">Brand Management concepts</a>. Project report consists of different famous brand of of various companies like, <b>Tapal, Lipton, and Tetley</b> etc. This project has abundant material and analysis data on different concepts of Brand Management like, positioning, segmentation and market analysis. One can learn Brand Management Concepts and can get valuable data of different famous brand for his/her own work, it is very useful project report.<br> Project was done by a group named <b>"Executive Group</b>" of <b>Superior University of Pakistan</b>.</span><br> </div>

Brand Management At A Glance | Management Project

This is a fantastic writing on Brand Management . The p roject/thesis is a well formed and organized to understand Brand Management concept...

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LG Market Analysis of Consumer Durables | Marketing Project

<div class="separator" style="clear: both; text-align: center;"><a href="http://projectsera.blogspot.com/2011/01/lg-market-analysis-of-consumer-durables.html" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="120" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhA0r81yH-7TcMObnYkYKmArbPn6H_2Thkdn8lFnOLf0ct0tLZx2JGEs8av2Zl-tSGZh6GK241F3okAdyXQOd9Aq4OyfxzNUlOo5CuHr5MmQwVCnQfI7JjXPA-g1Yddib9UYvicYR-fJIM/s200/LG.jpg" width="200"></a></div><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><b>India</b> being the second largest growing economy with huge consumer class has resulted in consumer durables as the fastest growing industries in <b>India</b>. <b>LG</b> a <b>Korean</b> company has been maintaining good worth in the market and is a leader in almost all the categories.<br> This <b><a href="http://projectsera.blogspot.com/search/label/Marketing">marketing project</a></b> is basically about<b> consumer durable analysis of LG products market</b>. This <b><a href="http://projectsera.blogspot.com/search/label/Projects">project report</a></b> has complete analysis by <a href="http://projectsera.blogspot.com/2009/10/lux-product-category-market.html">market segments</a> and provides useful information about market share, market analysis, dealers and retailers role in sale volume and <b><a href="http://projectsera.blogspot.com/2010/01/brand-building-brand-segmentation.html">brand worth</a></b> of LG.</span><br> <div class="MsoNormal" style="line-height: 150%; text-align: justify;"><span style="font-family: 'Times New Roman', serif; font-size: 14pt; line-height: 150%;"><o:p></o:p></span></div><div><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"></span><br> </div>

LG Market Analysis of Consumer Durables | Marketing Project

India being the second largest growing economy with huge consumer class has resulted in consumer durables as the fastest growing industries...

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