India being the second largest growing economy with huge consumer class has resulted in consumer durables as the fastest growing industries in India. LG a Korean company has been maintaining good worth in the market and is a leader in almost all the categories.
This marketing project is basically about consumer durable analysis of LG products market. This project report has complete analysis by market segments and provides useful information about market share, market analysis, dealers and retailers role in sale volume and brand worth of LG.


This project was originally done by;

Abhiram Prasad Satapathy
Regd. No. 0706275046 of  Bhubaneswar Institute of Management & Information Technology


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