No doubt Marketing Department is a back bone of every organization. It mainly emphasis on Focus on the Customer, Monitor the Competition, Own the Brand, Find & Direct Outside Vendors, Creating New Ideas, Communicate Internally, Manage a Budget, Understand the ROI, Setting the Strategies, Plan the Attack, and Execution of those strategies.
In this assignment author elaborates the Mission, Values, Objectives and Structure of Marketing Department. A novice in marketing field would get bunch of ideas and knowledge to about developing/structuring a Marketing Department.
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