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McDonald's is the leading global foodservice retailer with more than 31,000 local restaurants serving more than 58 million people in 118 countries each day. More than 75% of McDonald's restaurants worldwide are owned and operated by independent local men and women.McDonald's is one of the best-known brands worldwide.


This case study shows how McDonald's continually aims to build its brand by listening to its customers. It also identifies the various stages in the marketing process.





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