An understanding of the importance of capital budgeting in marketing decision making
An explanation of the different types of investment project
An introduction to the economic evaluation of investment proposals
WHAT IS CAPITAL BUDGETING
This chapter is intended to provide:
An understanding of the importance of capital budgeting in marketing decision making
An explanation of the different types of investment project
An introduction to the economic evaluation of investment proposals
An understanding of the importance of capital budgeting in marketing decision making
An explanation of the different types of investment project
An introduction to the economic evaluation of investment proposals
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